Abstract
This article explores recent problems with premium rate number service (PRS) use in UK participation TV, utilizing a regulatory convergence analytical framework. In 2003, the UK government created the communications convergence regulator, Ofcom, yet PRS regulation continued to remain the responsibility of PhonepayPlus (PPP), originally established in 1986. The article argues that Ofcom could have anticipated the problem concerning TV phone-ins, or at least reacted to adverse developments more quickly. PPP was unable to achieve this because of its regulatory culture and narrower focus. The consequences of the PRS saga have been significant. Damage to the reputation of the PRS business and commercial broadcasters has occurred. Citizen trust in public service broadcasting has been eroded. Regulatory remedies provided by Ofcom and PPP are likely to minimize future system abuses. However, that all PRS-in-TV regulatory activity has not been completely subsumed into Ofcom’s operational structure remains an operational anomaly.
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