Abstract
This study analyzes the effect of word of mouth, perceived quality, and use of technology on application-based transportation decisions. The method used in this research is a case study of the Muslim community in Purwokerto. Questionnaires were given to 100 respondents consisting of several members of the Muslim community in Purwokerto. The data analysis technique used is PLS (Partial Least Square) analysis using Smart PLS 3.0. The results showed that word of mouth had a significant positive effect on decisions to use application-based transportation, perceived quality had a significant positive effect on decisions to use application-based transportation, and use of technology had a negative effect on decisions to use application-based transportation.
Highlights
Technological developments led to the presence of E-Commerce that utilizes internet technology as a means of doing business
The results showed that word of mouth had a significant positive effect on decisions to use applicationbased transportation, perceived quality had a significant positive effect on decisions to use application-based transportation, and use of technology had a negative effect on decisions to use application-based transportation
This study describes the effect of Word of Mouth, Quality Perception, Technology Utilization, on the Decisions of Muslimah Users of Application-based Transportation Modes
Summary
Technological developments led to the presence of E-Commerce that utilizes internet technology as a means of doing business. One of the targets is the transportation sector. These technological advances cannot be predicted with certainty, but their impact is sure to be significantly felt in various fields, including the transportation sector. This is a great opportunity for transportation entrepreneurs in Indonesia to be able to do their business online. Often the facilities provided by the government are not a solution for the community. At times such as online transportation appears as a solution with services that can serve the community directly. That in the end the preferences of users of transportation services, will prefer a transportation system that is easy and automatic
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
