Effect of Training and Job Satisfaction on Employees Performance and Company Performance in Support to Achieve the Internationalization Model of SME’s Competitive Advantage

Abstract

Efforts preparation of models and strategies used to improve the competitiveness of creative industries in the conduct of internationalization, especially in the ASEAN Economic Community (AEC), which has been produced in the study the first year has been done by connecting the variable performance Small and Medium Industries (SMI) with variable internationalization of SMEs and network resources. SEM Statistical test results showed that the performance of SMEs is not affected by the internationalization variable, meaning that international business activities have not been carried out intensively characterized by the limited scope of operation of the international market and the low level of sales profits. SME performance is affected by network resources' ability to utilize network resources is important for SMEs to access international resources, knowledge and market opportunities. Internationalization low level and the need for the utilization of network resources, making this study in the second-year concentrates on the manufacture of the modules to be tested on a group of SMEs surveyed, with an emphasis of matter related to the knowledge of the creative industry in general and specifically in Kendal District. Knowledge of import-export and knowledge of the Indonesian Export Financing Agency and knowledge about running a business based on digital. Modules that have been prepared are then used to test the SMI group of 145 SMEs. Furthermore, the results of training are evaluated and the results are significantly increased knowledge of the materials that have been given. Other than that, also linked variable influence on the performance of workers' training and performance of SMEs. Based on the increase in import- export knowledge possessed by SMEs in Kendal district is expected competitiveness of creative industries in Kendal increases which in turn will be able to face the AEC.