Effect of the output of heritage designation on visitors’ motivation to visit the historic Kompleks Pasar Baru, Jakarta

Abstract

This study examined the relationship between the output of heritage designation on visitors’ motivation to visit the historic Kompleks Pasar Baru in Jakarta. The output of the heritage designation in this study was focused on the tourism products, which included attraction, accessibility, and amenities. Thus, it used a quantitative approach to investigate the relationship between the two variables. The survey involved 150 respondents who filled out questionnaires, which consisted of 28 statements reflecting indicators in the tourism products variable and 13 in the visitors’ motivation variable. A 5-scale Likert was used, ranging from 1 to represent Highly Disagree through 5 Highly Agree. The data obtained was processed using SPSS, which included validity, reliability, classic assumption, simple linear regression analysis, and hypothesis tests. Findings showed there is a strong effect of the provision of tourism products as a consequence of heritage designation at Pasar Baru on visitors’ motivation to the area for as many as 91.1%. This study contributes to the heritage tourism knowledge, particularly related to heritage designation and visitors’ motivation as a consequence of the designation. Further study can be conducted, such as an exploration of the 8.9% of the remaining unknown factor.