Abstract
The main objective of this study was to assess the effects of the generic drug scandal on pharmacists' product choice criteria. A study on attributcs that determine pharmacists' choice of multisource products conductcd before the scandal was repeated to examine how pharmacists' perceptions changed after the scandal. Myers and Alpert's determinance model was employed to identify determinant attributes in pharmacists' drug product choice decisions. In the postscandal study, 24 attributes were identified as determinant, including 23 that were identified as determinant in the prescandal study. Perceptions on two attributes changed between the prescandal 'and postscandal periods. However, perceptions on 41 other attributes remained the same, indicating the relative stability of the determinant attributes.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: Journal of Pharmaceutical Marketing & Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.