Abstract
This conceptual paper explores the effect of e-business on the performance of e-agribusiness in Beijing, China. The study investigates the impact of e-business on various aspects of e-agribusiness performance, including operational efficiency, market reach, access to information, supply chain management, and collaboration. It also identifies key factors influencing the effectiveness of e-business in the agricultural sector, such as technological infrastructure, government policies, trust and security concerns, financial resources, and organizational culture. The research provides insights into successful e-agribusiness case studies in Beijing, highlights the challenges and limitations of implementing e-business, and offers recommendations for policymakers and e-agribusiness practitioners. The findings suggest that e-business has the potential to revolutionize traditional farming practices, enhance competitiveness, and contribute to the growth and sustainability of the agricultural sector in Beijing.
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