Abstract
The dominance of street vendors makes Malioboro is currently known as a shopping area rather than a historical area. Overcrowded street vendors might be the main factor that has changed the image of Malioboro. The government and the vendors finally agreed to make revitalization along Malioboro Street by designing a temporary installation to promote and enhance the historical value around that area. Therefore, this paper discusses the impact of temporary installation on the overall image on Malioboro Street, focusing on the existence of street vendors. This paper focuses on the impact of the installation on the tourist's interpretation while they are walking along the corridor of Malioboro Street. We analyze our observation data based on the multisensory perception theory of the Juhani Pallasmaa to criticize how the overall impact contributes to Malioboro's image. Based on discussion and analyzation, we discover how the temporary modular installation offers the uniqueness of the program to enhance the image of Malioboro as a historical area. In contrast, it also can create a shopping area whose healthy economy for locals and tourists altogether.
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