Effect of Strategic Planning on Annual Income of National Sports Federations in Kenya

Abstract

Strategic Planning has been linked to improved financial performance of International Sport Federations. The general low annual income of the National Sports Federations (NSFs) in Kenya which has frustrated development of sport industry raises a number of issues regarding integration of strategic planning in their management. This paper looks at the effect of strategic planning on annual income of NSFs in Kenya. The paper was guided by descriptive and correlation research design. A Population of 156 officials from 39 NSFs was targeted and 111 respondents randomly sampled using Fisher’s model. Primary data was collected using structured questionnaire. Descriptive statistics involving mean, standard deviations and frequencies were run. Multiple regression analysis was employed to determine the effect of strategic planning on annual income. The study established that there was low integration of strategic planning practices among NSFs which could be responsible for their annual income deficits posted over the years. However, significant positive linear relationship was established between the different strategic planning components and annual income at (p < 0.05, R2 =0.626) implying Strategic Planning has a positive and significant influence on annual income with a variance of 62.6 %. It was recommended that increased integration of strategic planning could lead to significant improvement of annual income among NSFs in Kenya.