Abstract
This study evaluates the effect of strategic orientation on financial inclusion. Using data collected from a sample of 634 women-owned small and medium enterprises in Kenya and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM), the results supported strategic orientation-financial inclusion hypothesis. In particular, the results indicate that entrepreneurs with higher levels of market and technology orientation are more likely to be financially included, while those with higher levels of learning orientation are associated with decreased levels of financial inclusion.
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