EFFECT OF STRATEGIC ORIENTATION ON EMPLOYEE PERFORMANCE IN PRIVATE UNIVERSITIES IN NIGERIA

Abstract

The use of strategic orientation is to increase productivity and general performance of the institutions. This is due to the recognition of the important duty of strategic orientation in achievement of university goals. This study .Examine effect of strategic orientation on employee performance in private universities in Nigeria, using all private universities in Ogun State as a case study, being the state that has the highest number of private universities. The population of study comprised one thousand nine hundred and thirty two (1,932). The sample for the study were 331 using Yamane (1967) formula. The study employed multi-stage sampling technique. Logistic regression model was used to analyse. Collection of data for the study was effected through the use of questionnaire with a sample size of 331 drawn by convenience sampling technique. The data was analyzed using descriptive and inferential statistics. The findings, it was found that the p-value of the z-statistics computed for strategic orientation (SON) of 0.0070 was less than the critical value of 5%. This indicated that the null hypothesis which stated that strategic orientation had no significance effect on employee performance was rejected. The import of this was that strategic orientation had substantial effect on employee performance. The study recommends that management of the private universities to continue to re-orient their employees and principal officers on strategic orientation so as to improve the performance of the employees and that of the universities.