Effect of Space Type on Intention to Use Cosmetics for Women in Their 20s and 50s: A Focus on Fully Autonomous Vehicles

Abstract

Purpose: This study aims to empirically analyze the effect of fully autonomous vehicle space the intention to use cosmetics for women in their 20s and 50s.Methods: A sample of women in their 20s and 50s responded to a survey conducted from March 31 to April 13, 2023, and a total of 306 questionnaires were used as analysis data.Results: First, regarding spatial preferences in fully autonomous vehicles, respondents favored “space for rest and sleep” the most, closely followed by “space for personal work” and “space for listening to music and videos”. Second, the intention to use cosmetics in the fully autonomous vehicle were notably elevated, with mean scores of 4.02, 3.93, 3.88, and 3.91 for each of the four distinct inquiries. Third, “beauty and medical spaces” and “space for listening to music and videos” showed a statistically significant, and positive impact on the intention to use cosmetics.Conclusion: Car manufacturers and cosmetic companies should prioritize providing women spaces that satisfy their experiences associated with “relaxation, personal work, music and video viewing”, in which women's preference for space is high. Also, the interior composition and environment should be conducive to the faster and easier use of cosmetics. Simply put, efforts should be made to provide efficient multitasking spaces that can reduce time and economic costs while moving to a destination.