Effect of Social Media on Tourism during Lebanese Political Crisis

Abstract

Effect of Social Media on Tourism during Lebanese Political Crisis Rasha Faraj, Hussein Chible Abstract The travel and tourism industry is remarkably vulnerable to any situation that influences the well-being of tourists. Through all the crises that passed by Lebanon, political instability and terrorism have been given extensive attention in the social media as it played a vital role in transmitting such events to the audience worldwide. This research aims on showing how social media can affect the Lebanese tourism sector during political instability and terrorism crises. An analysis of the impact of the social media on society and their interaction with several platforms is carried out. The research is directed through quantitative sources analyzed and results were observed and deducted. The study shows that social media has a direct impact on people’s decision-making when consider visiting any destination. Full Text: PDF DOI: 10.15640/jthm.v8n1a9