Abstract

The purpose of the study is to examine the influence of sustainability orientation of service organizations on new service development (NSD) competence and NSD performance. The study also investigates the mediating effect of NSD competence on the relationship between sustainability orientation and NSD performance. As NSD programs continue over a long period and are susceptible to technology changes and market competition, this study aims to examine the moderating influence of technology turbulence and competitive intensity on the relationship between NSD competence and NSD performance.

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