Abstract

The tendency and risk preference of individual behavior affect the cooperative intention and behavior choice of entrepreneurs in industrial clusters. In this study, Event-Related Potentials (ERP) experiment was added to IGT, to investigate the influence of high and low risk preference on the entrepreneur's cooperative behavior. We obtained the related behavioral and ERP data to analyze the entrepreneur's behavior selection. The results showed that there is the greater amplitude of P300 and the smaller amplitude of FRN in high risk preference individuals than that of low risk preference individuals regardless of the feedback of cooperative or non-cooperative behavior words. The t-test results showed that there are the significant differences in the selection ratio and the average response of non-cooperative option were found between the two risk preference types. The non-cooperative behavior intention of high risk preference individuals is higher than that of low risk preference individuals. Therefore, the risk preference has a significant influence on the cooperative behavior intention of entrepreneurs, and the non-cooperative behavior intention of the high risk preference individuals is higher than that of the low risk preference individuals.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.