Effect of Radio Political Broadcast on Awareness of Ogun State Electorates Toward Nigeria 2023 General Election

Abstract

This study examines the effect of radio political broadcast on awareness of Ogun state electorates towards Nigeria 2023 general election. The study was anchored on the Agenda-Setting Theory as theoretical justification, and survey research design was adopted as its methodology. With a population of 15,740 people (NPC, 2006). A sample size of 315 respondents was derived using the Taro Yemane formula (1967). Questionnaire was used to collect data and data collected were analysed using descriptive and inferential statistics. From the result of the data gathered, findings indicate that the selected radio political broadcasts (Citizens Forum and Gbangbalawa) do not give adequate prominence to the 2023 general election (β=. .108, t= 10.656, p>0.05) but educate and mobilise electorates in Ogun state on their civic responsibilities. The study concluded that radio political broadcasts do not influence the voting habit of the electorates in Ogun state; however, agreed that radio political broadcasts inspire them to vote for any party of their choice. The study recommended that there is the need for radio political broadcasts to contain messages that will sensitise the electorates about the importance of participating in the electoral process in order to help them take an informed decision.