Abstract
The purpose of this study was: to know the positive and significant usefulness of consumer online purchasing decisions on e-commarce shopee, to know the positive and significant influence of sales promotion on consumer online purchasing decisions, to know the positive and significant influence of the ease of use of shopee application on purchasing decisions, to know the positive and significant influence of consumer confidence on consumer purchasing decisions. The research was conducted for three months, starting from November 2020 to January 2021. The research method used is survey method with causality approach. The population in this study is the population of Jakarta High School students amounting to 100 respondents. Data collection techniques using literature and questionnaire techniques. The data was analyzed using IBM SPSS Statistics 23.0, Based on ANOVA test or F statistical test obtained calculated F value of 8,492 with probability level of 0.000. A much smaller probability when compared to 0.05, then the regression model can be used to predict purchasing decisions or it can be said that the variable Sales promotion, ease of use and public trust together have a significant effect on online purchasing decisions in shopee.
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