Abstract

AbstractThis study synthesizes existing empirical results about the effect of personal innovativeness on the intention to use technology in hospitality and tourism studies published from January 2010 to March 2020 via meta-analysis. The meta-analysis with a random effects model was conducted on 29 effect sizes of this relationship documented in 28 studies collected from over 7,000 search results on Google Scholar and Scopus. The results of the analysis suggest a significant positive medium effect of personal innovativeness on the intention to use technology in hospitality and tourism research with the overall effect size (ESr) of .38 (95% CI = .32, .44, z = 10.62, p = .001). The study also found that the effect does not change significantly across industries (hotels, restaurants, and tourism and travel), types of technology by task (with transaction function and without transaction function), age groups (younger than 30 years old and 30 years old and older), and power distance cultural differences of the respondents (high-power distance and low-power distance cultures). Based on the results of this study, the authors suggest adding personal innovativeness as a construct in technology adoption models in future research in hospitality and tourism studies and continue investigating potential moderations that could explain variations in effect sizes of the impact of personal innovativeness on the technology adoption intention across different populations. From the industry perspective, hospitality and tourism organizations may rely on customers with high perceived innovativeness to serve as change agents and drive customer adoption of new technology.

Highlights

  • Personal innovativeness is “the degree to which the individual is receptive to new ideas and makes innovation decisions independently of the communicated experience of others” ([17], p. 49 as cited in [18])

  • The study results show that the overall effect size (ES) of this effect is

  • This study filled the void in the literature and reconciled the inconsistent findings regarding the effect of personal innovativeness on the technology adoption intention

Read more

Summary

Introduction

Personal innovativeness is “the degree to which the individual is receptive to new ideas and makes innovation decisions independently of the communicated experience of others” ([17], p. 49 as cited in [18]). According to the diffusion of innovation theory (DOI) by Rogers [24], early adopters and innovators (i.e., people with high personal innovativeness) may serve as technology advocates when a company is implementing new technologies. These two groups of people need little advertising and guidance, and, after trying a technology, they may turn into promoters and examples helping other customers embrace it. Companies that aim to implement technology may rely on innovators and early adopters as ‘change agents’ [1] These individuals may be recruited for early access to technology or purposefully targeted in a marketing campaign when the funds are limited. Numerous previous studies on technology adoption included personal innovativeness as a factor influencing the willingness of an individual to use new technologies [e.g., 6, 22]

Objectives
Methods
Results
Conclusion
Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.