Abstract
The research works with two separate but closely connected themes of individual employee behaviour and organisation-wide initiatives that are further broken down into two dimensions of Social Entrepreneurship Profile and Social Accounting (SA). This research study seeks to identify the social entrepreneurship profile that highlights the specific personal characteristics of employees working in an organisation; secondly, it attempts to understand how the broader initiatives that help today’s organisations become more socially responsible. Factors covered in Personal Characteristics included 1. Sociality, 2. Innovativeness, 3. Market-orientation, and 4. The ability of Identifying New Opportunities (INO). Social Accounting Initiatives included Internal Attitude (IA), and Subjective norms (SN), each is classified as1.Pragmatic, 2. Moral, and 3. Cognitive, as well as Perceived Behavioural Control (PBC). For this purpose, A survey was conducted of 75 firms, and their decision-makers 306. were surveyed about their characteristics as well as the social accounting initiatives in their firms, usinga close-ended questionnaire. Total of306 decision-makers was surveyedabout four employees per organisation. Dataset was analyzed using confirmatory factor analysis and structured equation modelling. The results suggested that innovativenessand INO seem to have a positive and significant impact on pragmatic and moralIA. As well as moral SN. Similarly, sociality and innovativeness positively affecting moral IA. Sociality also seems to be affecting moral IA, pragmatic SN, and PBC, however, it has a negative impact on cognitive SN. Market orientation also has a significant positive impact on cognitive IA and SN. Lastly, INO seems to affect Perceived Behavioural Control. Implications and limitations of the study are discussed.
Highlights
IntroductionA growing new trend in the discipline of entrepreneurship is social entrepreneurship (Othman & Wahid, 2014)
1.1 Background of the StudyA growing new trend in the discipline of entrepreneurship is social entrepreneurship (Othman & Wahid, 2014)
The results suggested that innovativenessand Identifying New Opportunities (INO) seem to have a positive and significant impact on pragmatic and moralIA
Summary
A growing new trend in the discipline of entrepreneurship is social entrepreneurship (Othman & Wahid, 2014). The social entrepreneurial characteristics are important for the managerial and non-managerial staff working in different organisations across multiple industries and sectors. Social entrepreneurs are not like profit-oriented business entrepreneurs, but they are motivated to improve society, become agents of change for society, take advantage of opportunities that others do not realize to improve the system, create new approaches and seek solutions to transform society towards more life well. The souls of social change agents owned by them will be more 'altruist' by focusing on solving community problems innovatively. The idea of entrepreneurship was originally monetary, today there is enough social dimension (Chell, 2007). Social entrepreneurship is becoming increasingly popular around the world and is taught in numerous educational foundations, including renowned schools and colleges (Brock & Kim, 2011)
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