Abstract

Marketing and shopping is hobby of most of individuals. Everyone likes to go for shopping. Now-a-days, there are many method of shopping’s. The malls are available in cities. At one place, individuals’ can get all kinds of items from buying vegetables to clothes, footwear, accessories, to furniture, electronic gadgets etc. It needs to go outside the home to purchase the things. It requires time as well as physical efforts. Therefore, online shopping in new terms of shopping. Online shopping has made easy way of shopping. In India, it has made shopping easy for each person. The best things online shopping is that it has done is to realise everyone’s vision about shopping at enormously cheap rates. It is very convenient to all, from doorstep delivery to great exchange return policies. The current paper is an attempt to focus on the effect of online shopping to Local Market of India.

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