Effect of Online Advertising on Consumer Buying Behavior

Abstract

The present research report is focused on measuring the impact of online advertising on consumer buying behavior, which increases the consumers' intentions towards the product and buying behaviours. The purchasing behaviour is strongly influenced by the icon of the product which is made by the promoters. The primary data are collected through questionnaires and secondary data were collected through internet. To study the buying behaviour of consumers a sample of 50 respondents was taken, out of which The sampling method we use is random sampling method. The written report that online advertisement has always a great impact on the buying trends or purchasing behaviour of the consumers. At the same period ROI of the produce and best are also acknowledged with their significant impact on buying behaviour of consumers. Likewise, to some extent the online celebrity endorsement also substances in the purchasing behaviour. Thus, the study concludes that the helpful to know buying behaviour of the purchaser based on the online advertisement, which improves the reliability of consumers towards brand and online advertising modes which helps in progressing of the products.