Effect of medical traveller’s satisfaction on their intention to revisit for medical tourism in India

Abstract

Aim of research is to investigate effect of medical traveller’s satisfaction on their Intention to revisit for Medical tourism. Research study is exploratory and descriptive in nature. 5 point Likert scale, strongly agree to strongly disagree was used in this study. A non-probability convenient sampling method was used to collect data from the respondents. Multiple regression model was developed with the help of SPSS software. A focus group was used to provide a basis for the survey. The survey contained effect of medical traveller’s satisfaction on their Intention to revisit for medical tourism and six hypothetical responses written according to the proposed medical traveller’s satisfaction on their Intention to revisit for medical tourism regression model development. A structured questionnaire was administered to the 500 respondents who were medical travellers at India. It was observed that regression analysis between independent variables like destination Image, destination attributes, marketing mix, medical traveller’s destination choice and medical traveller’s experience and dependent factor, medical traveller’s satisfaction having positive relationship. This is the first time and unique research describing effect of medical traveller’s satisfaction on their intention to revisit for medical tourism & developing multiple regression model on the tourism industry.