Effect of Media on Sexual Behaviour: A Study of two Generations

Abstract

Two generations in contemporary Indian culture mirrors a genuine irreconcilable situation. Indian young people, as a rule, are not especially in a state of harmony with their folks. Media is affecting social segments of human character just as social connection and chain. It is predominantly focusing on how human inclination, conduct and feelings can be changed. This exploration analyzed the media on sexual conduct impact on two ages. The study was conducted in Ara and Patna with a purposive sample of 800 respondents (from 400 households comprising 400 adolescents and 400 parents). Analysis of these data reflects that there is a positive relationship between media and sexual behaviour in the adolescent. In this research, media comprises print media, electronic media; social media and the web. The job of media in making the two generations on the matter of sex and related issues was upheld by the analysis of this study. The media was seen as liable for expanding sexual conduct and the age gap. They gradually advanced a specific sort of sexual conduct among adolescents. Media is affecting basic leadership identified with sexual conduct. The further examination showed that media expanded mindfulness about psycho-social conduct, Human Immunodeficiency Virus/ Acquired Immuno-deficiency Syndrome, unfortunate practices and related issues. It also affects positively lifestyle, social and sexual conduct and improving the way of life. In addition, it was seen to have procured a pessimistic picture by demonstrating successive sexual closeness at an early age, pre-marriage sex, advancing the culture of live-in-relation among the young generation, changing sexual accomplices etc. Television was seen to urge youngsters to begin early conjugal life.