EFFECT OF MEDIA ON HEALTH AND NUTRITIONAL AWARENESS OF FARMERS

Abstract

Health and nutritional awareness is very important for prevention and treatment of diseases amongst farmers and rural mass. Both print and digital media are influencing medium for spreading health and nutritional awareness amongst farmers. Hence, it was found interesting to study the effect of media on health and nutritional awareness amongst the farmers of Khedbrahma taluka. Ten villages and total 120 farmers (60 male, 60 female) were randomly selected. An interview schedule was used for data collection. Statistical analysis of the data was carried out. From the present study it is concluded that both print and electronic media played important role on health and nutrition related awareness amongst the farmers of Khedbrahma taluka. However, electronic media especially mobile and internet are more preferred and found to be more useful in getting information on health and nutrition as compared to print media. Seventy five percent farmers showed medium level of health and nutrition related awareness availed through media. Sixty six percent farmers used to follow the information received form media. Large numbers of respondents (65%) agreed that they could bring changes in their lifestyle and dietary habits due to information received from media.