Effect of Media Exposure and Related Factors on Antenatal Care Visits Among Pregnant Women in Bangladesh: A Study Based on BDHS 2017-18 Data

Abstract

Providing antenatal care (ANC) to expectant mothers is the primary method of reducing maternal morbidity and death. The objectives of ANC are to monitor and preserve the health and safety of both the mother and the fetus, identify any pregnancy issues and take appropriate action, address the concerns of the mother, get her ready for delivery, and encourage mothers to adopt healthy habits. The goal of this research is to investigate the determinants associated with Bangladeshi women's ANC. Data were obtained from the BDHS for the 2017–18 year, and 4,920 married women of reproductive age (15–49 years) were selected as participants from 18,895 married women. The data was analyzed using multinomial logistic regression as well as descriptive and inferential statistical methods. The main outcome of this study found that 48.4% of respondents received 4 or more ANC visits. The ANC contacts were correlated with factors such as media exposure, division, maternal age, women's education, husband's education, and wealth index. The primary educated women were 0.312 times (p<0.002) less likely to receive 4 or more ANC, compared to higher educated women, and women who don’t access to media, 0.464 times (p<0.000) less likely to engage in 4 or more ANC visits compared to media access. The results of this investigation demonstrate a substantial correlation between media exposure and ANC visits, as well as a noteworthy rise in appropriate ANC visits among expectant mothers with increased media exposure.