Effect of Mass Media on Body Image and Self-Esteem of Teenage Girls

Abstract

This paper investigates whether mass media (social media) affects the body image and self-esteem of teenage girls. For most people, the beauty or covetable feminine body image of teenage girls is defined by a charming face and thin body shape commonly known as zero figures. But this definition of beauty cannot be true always because it is based on the experience of seeing which is not all-encompassing. The whole beauty of the girls can be defined by the combination of all the experiences, as experiences of seeing, listening, touching and all other which we are perceived by an individual. Now a day’s social media is the major source to share information among individuals. This paper provides the effects of social media on the body image and self-esteem of teenage girls. This study targets teenage girls because physical attractiveness is especially important to them and a thin and beautiful idealized image in social media plays a significant role in influencing their self-confidence. Further a data driven model using Artificial intelligence (AI) suggested for future challenges.