Abstract
This study aims to describe and determine the effect of kale juice product quality on the level of consumer satisfaction, this research was conducted at IRT Hydroponics Farm Lamongan in March – June 2021. The method used for this research was descriptive quantitative, the data were used primary and secondary data obtained from related parties. The population of this study was 110 people from customer data of juice consumers and 50 samples were taken for research conducted using a random sampling technique using the slovin formula (2016). The variables used in this study consisted of the independent variable, which were product quality (X), and the dependent variable, which was consumer satisfaction (Y). Data analysis was carried out using descriptive analysis and simple linear regression, the test instrument used was SPSS 20 by showing the results of descriptive analysis of quality. The product according to consumer perception was said to be good and customer satisfaction was in the satisfied category and simple regression analysis showed the results that it can be seen that the t value for the product quality variable on consumer satisfaction is 8.314, this means t count (8.314)>t table (2.011) and sig 0.000 <0.05 then H0 is rejected and H1 is accepted. Product quality has a significant effect on customer satisfaction with kale juice.
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
