Abstract
ABSTRACT Past studies have shown that joint R&D and marketing strategies contribute to the success of established high-tech firms. This study analyses the initial marketing and R&D orientations of emerging Canadian high-tech entrepreneurial firms and focuses on their complementarity and effect on early growth. It is based on the analysis of the behaviour of 68 Canadian high-tech entrepreneurial firms of the microelectronics and communications sectors. General information on their operations was first obtained in 1985/86. Data collection was subsequently updated in 1988 to provide a better insight into specific marketing activities. The data suggest that marketing orientation and R&D orientation are two independent start-up attributes which, globally, lead to similar rates of growth and that firms with these attributes have many characteristics in common. Combinations of these start-up attributes, however, seems to lead to different rates of growth and characteristics, large start-ups with both initial mar...
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