Abstract
Effect of Household Size and Age on Consumer Perceptual Factors Influencing Store Brand Purchase Intention: A Multi-group Analysis
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https://doi.org/10.62206/sajm.30.3.2023.119-140
Journal: South Asian Journal of Management | Publication Date: Nov 7, 2023 |
Effect of Household Size and Age on Consumer Perceptual Factors Influencing Store Brand Purchase Intention: A Multi-group Analysis
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