EFFECT OF HEALTHCARE BRAND ADVERTISING: A STUDY ON MILLENNIUM

Abstract

It is important to distinguish between health and health care because the latter is commonly believed to be a direct result of the former. It is clear that being healthy involves more than merely being free of illness. A healthy person or group is free from disease and capable of realizing their full potential. Therefore, the best way to view health is as the fundamental basis for defining one's sense of well-being. The pandemic prompted healthcare to transition from the physical to the digital and virtual world, therefore healthcare advertising has grown more consumer-centric in its strategy, interaction, and appeal to the millennium. Advertising, to be precise, is much sought after, yet much maligned tool. Healthcare Brand advertising is about the combination of physical and psychological benefits is the image of the product or brand which differentiates it from the competitive products. The special niche that image has craved for itself the perception of the consumers is its position. Healthcare positioning of a product is, in fact, the image of the product: projected in the perception of the consumers in relation to other products sold by the company and in relation to other competitive products in the market also. Rather a convincing brand proposition strengthens the brand name. This study will focus on Effect of Healthcare Brand Advertising: A Study on Millennium.