Abstract
This study extends the research literature by exploring the relations among green organizational identity (GOI), green shared vision (GSV), green product development performance (GPDP), and organizational citizenship behavior for the environment (OCBE). Hypotheses were tested through structural equation modeling from a sample of 475 valid questionnaire respondents. The two main findings were as follows: (1) Positive effects for GOI and GSV between OCBE and GPDP and (2) Positive effects of OCBE for GPDP. The results further indicate that the relations among the GOI, GSV, and GPDP were partially mediated by the OCBE; the results point that the OCBE acts as mediator between GOI, GSV, and GPDP. After further examining the collecting data, we found (3) the relationship between GOI and GPDP is completely mediated by OCBE and (4) the relationship between GSV and GPDP is partially mediated by OCBE. These findings indicate that OCBE is critical in the GPDP of companies. Therefore, companies must develop the GOI and GSV to strengthen their OCBE and intensify their GPDP.
Highlights
The evolution, development, and practices of modern industries have left an indelible mark on the environment: this is considered a major global concern [1]
Studies have broadly discussed concerns regarding green product development performance (GPDP), the research examining the effect of green organizational identity (GOI) and green shared vision (GSV) on GPDP has been insufficient
All five paths have significantly positive estimations, indicating that Hypothesis 1 (H1), Hypothesis 2 (H2), H3, Hypothesis 4 (H4), and Hypothesis 5 (H5) were validated in this study
Summary
The evolution, development, and practices of modern industries have left an indelible mark on the environment: this is considered a major global concern [1]. Zhou et al [21] proposed that when leaders and employees are matching in the field of management psychology can improve green product development performance (GPDP) It does not help GPDP unless it is further internalized into an organizational climate. When the company achieves pattern recognition [23] through previous experiences and knowledge, it establishes a corporate green identity and green common vision and interacts with market knowledge It gains entrepreneurial advantages and generates market benefits. Studies have broadly discussed concerns regarding GPDP, the research examining the effect of green organizational identity (GOI) and GSV on GPDP has been insufficient. The current study aimed to bridge this research different by proposing a research framework with four new constructs, namely the GOI, green common vision, organizational citizenship behavior for the environment (OCBE), and GPDP. Conclusions were derived, and the findings, implications, and future research were discussed in brief
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