Abstract
ABSTRACTThis study examined the impact of unexpectedness, novelty, and relevance when including a shocking picture on cigarette packages in Japan. An experimental design compared reactions of Japanese smokers exposed to a health warning including a picture versus the current text-based health warning message. A health warning with a graphic image was confirmed as more effective in attracting attention and easier to understand, with some limited impact in persuading smokers to act on the information. Overall, the findings provide support for regulations in Japan to require health warnings featuring novel imagery, such as those found in Europe, Canada, and Australia.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
