Effect of financial capability on customer relationship management in private hospitals in Kenya

Faithmercy Wanyi Muthigah,Anne Sang,David Kiragu

doi:10.36096/ijbes.v4i1.310

Abstract

The purpose of this study was to establish the effect of financial capability on customer relationship management in private hospitals in Kenya. The study adopted descriptive survey design. It targeted 161 private hospitals which are accredited by NHIF in Kenya and which formed the unit of analysis of the study. Simple random sampling was then be used to obtain the 644 respondents. The researcher utilized a structured questionnaire with a five-point Likert scale to gather the data. The collected data was coded and entered in SPSS for further analysis. Descriptive and inferential analysis was conducted. The findings indicate there was a statistical and significant relationship between financial capabilities and customer relationship management. Financial capabilities explained 48.5% of the variability in customer relationship management in private hospitals. Hospitals should plan ahead forecast on financial emerging issues to avoid financial distress. Good governance is critical in an organization because it enables flexible adjustments to the emerging spending patterns as strategic demands arise.

Highlights

Global health statistics report on monitoring health for SDGs indicated that weak and poor health systems remain a hindrance to progress resulting in insufficient in coverage for the most basic health services
Being the vehicles used by the government in delivering healthcare services to the people, these hospitals can contribute to the agenda through effective Customer relationship management (CRM)/ patient relationship management (PRM), to increase health coverage and improve health standards
This study aimed to investigate the factors driving the adoption of financial capabilities in private hospitals in Kenya, by examining those that hospitals should prioritize when adopting customer relationship management to improve management of patient relationship in health care system, and in private hospitals in Kenya

Summary

Introduction

Global health statistics report on monitoring health for SDGs indicated that weak and poor health systems remain a hindrance to progress resulting in insufficient in coverage for the most basic health services. The government intends to upscale insurance scheme to all Kenyans to increase the universal health coverage through NHIF registration. This remains a challenge and a complex task. All these statistics demonstrate a gap in the industry, owing to the government’s effort to fund and improve health standards of Kenya. Being the vehicles used by the government in delivering healthcare services to the people, these hospitals can contribute to the agenda through effective CRM/ PRM, to increase health coverage and improve health standards. Enhanced management of customer relationship in healthcare organizations is an important component in meeting customers’ demands and attracting, maintaining, retaining and building customer loyalty

Objectives

Results

Conclusion