Abstract
Hypothesis testing is done based on quantitative tests. Measurement of variables using Likert scale data types by distributing questionnaires. The population in this study were coffee shop customers who had visited more than once. The sampling technique was carried out using a total sampling technique. The sample of this research is 100 regular coffee shop customers. The data analysis technique is multiple linear regression. After conducting research and analysis, it can be concluded that the variables of facilities, accessibility and communication style have a significant simultaneous and partial effect on customer loyalty at the usual coffee shop, Jl Siwalankerto Timur Surabaya.
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