Abstract
Abstract The purpose of this study is to look at the influence of experiential quality on revisit intention through experiential satisfaction. The population in this study is tourists, of an unknown population number, who have already visited Lake Toba. Based on Malhotra’s theory, with the number of respondents of 324, the sampling method used is accidental sampling. The data analysis in this study is descriptive analysis and statistical analysis of PLS-SEM using Smart-PLS software. The results of this study show that experiential quality has a positive and significant effect on experiential satisfaction variables. Experiential quality has a positive and significant effect on variable revisit intention, and experiential satisfaction has a positive and significant effect on variable revisit intention through experiential satisfaction. The implication of this research is that experience is an important thing to research where good and bad experiences can make tourists revisit to the visited tourist attractions.
Highlights
Tourism is a new type of industry that is able to accelerate economic development along with providing jobs, growing income, including living standards, and to incentivise other productive sectors
The place of research is in Lake Toba where the population in this study is represented by tourists who have visited Lake Toba, and, because of the large number of tourists who come, the number of populations is unknown, the withdrawal of samples uses the theory from Malhotra (2010) where the number of samples must be at least four or five times the number of questions where the total number of questions from this study as many as 16 questions multiplied by 4 obtained 324 tourists who have visited Lake Toba
The results showed that experiential quality has a positive and significant effect on experiential satisfaction variables
Summary
Tourism is a new type of industry that is able to accelerate economic development along with providing jobs, growing income, including living standards, and to incentivise other productive sectors. North Sumatra, where the centre of its provincial government is located in Medan as the capital city, has many interesting natural attractions, one of which is Lake Toba. One of the most famous tourist attractions in Indonesia, the volcanic Lake Toba boasts majestic hills and sturdy, shady trees that bring fresh, cool air. Such fascinating natural features around the lake create comfort for the tourist to enjoy the scenic sunset in the afternoon. The Indonesian government has made a brilliant decision for Lake Toba as one of the priority tourism destinations
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