Effect of Exhibition Facilities, Professional Competence, and Green Procurement on Green Meeting, Incentive Travel, Convention, and Exhibition Industry Performance Measurement: A Case Study of the Exhibition Industry of Taiwan

Abstract

In this study, a performance indicator scale was constructed to measure the performance of the exhibition industry, and a survey was conducted. The respondents were exhibition industry professionals, exhibitors, and their employees. A questionnaire containing the scale items was distributed to potential research participants, and 323 valid responses were obtained. Through a literature review, the relevant theories were compiled. Structural equation modeling was employed for analyzing the collected data. The exhibition hall facilities, marketing skills of organizers, environmental resources near the exhibition hall, knowledge and skills of exhibition industry professionals, and implementation of green procurement were all discovered to have significant positive effects on exhibition performance. The indicator scale was found to be appropriate for measuring exhibition industry performance. Therefore, it can be used as an indicator for measuring exhibition performance and for exploring the professional functions required from exhibition personnel. The findings also indicate that the implementation of green procurement can strengthen the value and significance of green exhibitions. On the basis of the results, suggestions are made regarding how the public sector can integrate stakeholders to further develop the exhibition industry. This study hopes to prompt the government to prioritize the active improvement of this industry.