Abstract
Entrepreneurial orientation is defined as an organization's strategic orientation, which seizure an organization's strategic making practices, managerial philosophy, and the organization's behavior, which are entrepreneurial. This study investigates the effect of entrepreneurial orientation on the profitability of women-owned enterprises in Pokhara City, Nepal, through mixed research method qualitative and quantitative analysis. The primary data were obtained from an in-depth interview with two experts of government offices and sixteen personnel/founder from women-owned enterprises. Secondary data were collected from Nepal Government and The World Bank. The study found that entrepreneurial orientation and its various dimension (Proactiveness, Innovativeness, Risk-taking, Competitive Aggressiveness, and Autonomy) are the major influencing factors to increase the profitability of women-owned enterprises.
 
 Furthermore, in the present context, women-owned enterprises should concentrate more on innovativeness to achieve profitability. Women should overcome all the issues and challenges they face at the personal level, social level, financial level, and government level, which will be vital in improving women-owned enterprises' business growth. The finding of this study helps the women-owned enterprises be more entrepreneurial to sustain and grow in the competitive market environment amid huge challenges and barriers.
Highlights
Women entrepreneurship has been emerging and considered vital in developing the whole country
By analyzing the relationship between Entrepreneurial Orientation (EO) and women driven organizations, this study provides useful insights to the owner of enterprises in Pokhara city to be entrepreneurially oriented in their businesses
Nepal's context, the highest women entrepreneurs are in the sector of wholesale and retail trade, repair of motor vehicles and motorcycles, which is 62.05 based on quantitative analysis
Summary
Women entrepreneurship has been emerging and considered vital in developing the whole country. Regardless of the size and nature, all the companies need to constantly seek new opportunities to grow and succeed in today's rapidly changing business environment, where possessing an Entrepreneurial Orientation (EO) has been recognized as a key beneficial element (Wiklund & Shepherd, 2011). The importance of women entrepreneurship for economic development is widely accepted and recognized. Desire some innovation is needed, i.e., introducing a new product. Most of the successful women-owned enterprises highlighted the importance of the implementation of a new product introduction process. In today's competitive market, companies must develop the right product at the right time at the right price. The significance of introducing new products is to reduce development costs, faster time to market, more efficient manufacturing, and improved product quality. The theme is that the product should satisfy the customer and meet the customer desire
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