Abstract
This study applied an artifact-centric view to investigate the consequences of enterprise social media usage. It investigates how enterprise social media usage influences employee creativity. A moderated mediation model is developed based on social exchange theory. The empirical sample of 238 employees is used to test the proposed model. Results of the empirical analysis performed using PROCESS macro of SPSS indicate that enterprise social media usage positively impacts employee creativity via the mediating mechanisms (i.e., leader-member exchange and support for innovation). Furthermore, social media usage frequency negatively moderates this impact of enterprise social media usage on employee creativity via leader-member exchange. Interestingly, the empirical analysis reveals that the impact of enterprise social media usage frequency strengthens the indirect effect that enterprise social media usage has on employee creativity via perceived support for innovation.
Highlights
Social media is extensively used in organizations around the world (Liang et al, 2020)
To answer the above calls, this study argues that a theoretical integration of information systems literature and organizational behavior literature might bring novel insights into how enterprise social media is linked with employee creativity
Contrary to the proposed hypothesis, our results indicate that indirect effect of enterprise social media usage on employee creativity is stronger when employees more frequently use enterprise social media to interact and communicate with colleagues (Effect = 0.02, SE = 0.03, at 95% LLCI = –0.0355, ULCL 0.0872) than when the usage frequency is at mean level (Effect = 0.04, SE = 0.02, at 95% LLCI = 0.0003, ULCL 0.0836) or low level (Effect = 0.06, SE = 0.03, at 95% LLCI = 0.0091, ULCL 0.112)
Summary
Social media is extensively used in organizations around the world (Liang et al, 2020). Besides its benefits, studies have noted that social media use by employees can have negative consequences. Salo et al (2018) and Cao and Yu (2019) noted that social media use is related to a decrease in employee performance. Bao et al (2020) found that social media use can result in fatigue and frustration. This backlash of social media for employees suggests further development of research and theory to understand the consequences enterprise social media use might have for the development of organizations and the performance of its employees
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