Effect of Early-Late Stage Entrepreneurial Activity on Perceived Challenges and the Ability to Predict Consumer Needs: A Saudi Perspective

Abstract

The authors examine the relationship between challenges faced by the female Saudi entrepreneurs and their ability to predict consumer needs in the context of the stage of entrepreneurial activity (early-late stage). The results from hierarchical regression show that early-late stage entrepreneurial activity moderates the relationship between challenges faced and the ability to predict customer needs. The pattern of the relationships was negative within the early-stage group and positive within the late-stage entrepreneurial group. Also, the relationship was slightly more sensitive for the late group than for the early group. The article ends with a discussion of the results, implications, and suggestions for future research.