Abstract
Purpose: The purpose of the study was to establish the effect of donor relation practices on financial sustainability of NGOs operating in Garissa County, Kenya.Methodology: The study adopted a descriptive research design. The total population was 228 top managers of the all the NGOs operating in Garissa. The sample size was 90 top managers of the all the NGOs operating in Garissa who were selected using random sampling. Primary data was collected through the administration of the questionnaires. Responses to the questionnaires was tabulated, coded and processed by use of a computer Statistical Package for Social Science (SPSS) software to analyze the data using descriptive statistics. This generated quantitative reports through tabulations, percentages, and measures of central tendency. Multivariate regression was used to determine whether the specific variables together can predict a given research gap.Results: The study found that donor communication, segmentation, reporting and recognition have a positive and a significant effect on financial sustainabilityUnique contribution to theory, practice and policy: The study recommended that NGOs should have clear communication policy. This will enhance effective financial sustainability. The study recommended that the organizations should train their employees on interpersonal and technological skills. Through these skills the employees will be able to communicate effectively with the donors.
Highlights
1.1 Background of the StudyThe World Bank defines non-governmental organizations (NGOs) (2006) as private organizations that pursue activities to relieve suffering, promote the interests of the poor, protect the environment, provide basic social services, or undertake community development
The general objective of the study was to establish the effect of donor relation practices on financial sustainability of NGOs operating in Garissa County, Kenya
The first objective of the study was to establish the effect of donor communication on financial sustainability of NGOs operating in Garissa County, Kenya
Summary
1.1 Background of the StudyThe World Bank defines NGOs (2006) as private organizations that pursue activities to relieve suffering, promote the interests of the poor, protect the environment, provide basic social services, or undertake community development. The term NGO can be applied to any non-profit organization which is independent from government (United Nations Economic Commission for Europe, 2006). Donor relations refer to the efforts of a charity or other non-profit organization to foster long term relationships with donors who provide support (Ibrahim, 2012). These efforts are intended to ensure that gifts and financial support are put to the donor's intended use. Morgan and Miller (2002) argue that donor relations are the comprehensive effort of any nonprofit that seeks philanthropic support to ensure that donors experience high quality interactions with the organization that foster long term engagement and investment
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