Effect of Digital Literacy and IT Service Quality on Tourists’ Visit Decision to Marine Attractions During the Covid-19 Pandemic

Abstract

This study aims to determine the effect of the level of Digital Literacy and the quality of Information Technology on Tourists’ Visit Decisions to Lampung marine tourism during the COVID-19 Pandemic. From the results of questionnaires distributed to 106 tourists. All the questions in the given questionnaire were declared 100% valid by comparing the r <inf xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">count</inf> value of each question item, which was more than the r <inf xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">table</inf> value 0.195. The calculation results of the reliability test, all variables X1, X2, and Y have Cronbach’s alpha coefficient of more than 0.6. So that all variables are declared reliable. Furthermore, based on the hypotheses testing of H1, H2, and H3, the results can be concluded that Digital Literacy and IT Service Quality individually or simultaneously positively and significantly influence the Tourist Decision to Visit Lampung Marine Attraction during the Covid-19 pandemic. Moreover, the $\mathrm{R}^{2}$ value of 0.631 indicates that the level of Digital Literacy and the IT Service Quality can explain Interest in Decisions to Visit Marine Tourism in Lampung during the COVID-19 pandemic at a percentage of 63.1%.