Abstract
The retail industry is dynamic because of globalisation, liberalisation, and evolving consumer preferences. Manufacturers are identifying, redefining, and evolving new retail forms, while worldwide retail chains are looking for new markets. In addition, conventional stores are getting ready to face off against the more competitive organised retail sector and the changing shopping habits of their customers. The primary goal of this research is to specify the elements that drive consumer choice to buy long-lasting consumer products from a store and to examine the relationships between these aspects and selected demographic variables. With this information in hand, stores may work to improve in these areas in hopes of attracting and retaining new customers.
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