EFFECT OF CUSTOMER TRUST, USE EASY AND INFORMATION QUALITY ON PURCHASE DECISIONS ON LAZADA E-COMMECE

Abstract

With the development of increasingly sophisticated technology, of course it does not escape the impacts that accompany it, both positive and negative impacts. One of the positive impacts of technological developments is the existence of shops selling online or better known as olsop by the wider community. For example, Lazada, Lazada is an online shopping center that offers various types of products ranging from electronic goods, books, children's toys, baby equipment, medical devices, beauty products, household appliances, sports equipment and others. Lazada is an influential e-commerce network in Southeast Asia. The use of services in the form of e-commerce can be enjoyed by consumers and the company itself so that all services desired by consumers can be immediately followed up as quickly as possible, so that the company is able to provide the best service for consumers. However, consumers also consider several things before finally deciding to place an order for products that are sold by e-commerce sites. After being tested, it turns out that the variables in this study, namely Customer Trust (X1), Ease of Use (X2), and Information Quality (X3) have an effect on the Purchasing Decision variable (Y). With a percentage of 34.1%. consumers also consider several things before finally deciding to place an order for products that are sold by e-commerce sites. After being tested, it turns out that the variables in this study, namely Customer Trust (X1), Ease of Use (X2), and Information Quality (X3) have an effect on the Purchasing Decision variable (Y). With a percentage of 34.1%. consumers also consider several things before finally deciding to place an order for products that are sold by e-commerce sites. After being tested, it turns out that the variables in this study, namely Customer Trust (X1), Ease of Use (X2), and Information Quality (X3) have an effect on the Purchasing Decision variable (Y). With a percentage of 34.1%.