Abstract
This study was conducted to determine the effect of Customer Satisfaction, Trust, Price and Quality Service to Repurchase Interests in Online Shop In this research involved 200 respondents in the city. This research was conducted within two months ie from October to November. This research method used survey method with approach to causation. Data collection through literature and questionnaires. Data were analyzed using SmartPLS software version 3. PLS (Partial Least Square) with structural equation analysis (SEM). The results showed that the variables that have a major influence on the Repurchase Interest is trust. Meanwhile, the variables that have a low impact on the Repurchase Interest is the price.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.