Abstract
This study's main objective is to investigate the relationship between Corporate Social Responsibility and Firm's Profitability of Small and Medium enterprises located in Pokhara city, Nepal. The qualitative research design was used for the study under which the researcher collects the data by in-depth interviews through face to face interaction with the two expert government officials and fifteen owner or manager from the Small and Medium enterprises. Interviews are transcribed, coded, and interpreted to analyze the data. The study found that Ethical responsibilities are the most significant factor influencing a firm's profitability, followed by Economic responsibilities, Legal responsibilities, and Philanthropic responsibilities. Small and medium enterprises have issues in the market level, societal level, and government level that can be solved through ease in registering enterprises and improving government policy. It will bring more enterprises to the mainstream level under government subsidiaries, which will contribute more to society's betterment.
Highlights
Corporate social responsibility (CSR) is becoming more and more important in today's world, irrespective of the types of business or organizations
The analysis was done to identify the activities related to corporate social responsibility among small and medium enterprises: 4.1.1 Employee Benefit
Social activities are those activities that contribute towards the desire of the society that contributes to developing the economy and profitability of small and medium enterprises
Summary
Corporate social responsibility (CSR) is becoming more and more important in today's world, irrespective of the types of business or organizations. It has been practicing by many business organizations to maintain a sound relationship with local and national institutions so that it may make a positive impact on customer flow and retention. Four responsibility of CSR as defined by Carroll (1991), economic responsibilities refer to be profitable; legal responsibilities refer to obey the law provided by the government; ethical responsibilities refer to be ethical towards the society; philanthropic responsibilities refer to be a good corporate citizen who is desired by the society
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