Abstract
The concern of business social responsibility calls and perceptive among scholars and practitioners has led to postulation that social activities would lead to competitive advantages. This paper examine tactical values in developing nation particularly Nigeria, and how it’s related to performances of manufacturing sector. Using a survey data of 248 usable questionnaires, the data were analysed using SEM. However, the result reveals positive association between corporate reputation and organizational performance. Surprisingly, BSR commitment was insignificant to organizational performance. This indicate that despite awareness and understanding of business social responsibility by manufacturing sector in Nigeria, but still concern of social behaviour may be lacking, in terms of commitment to social issues. Managerial implication and direction of future studies were also discussed. DOI: 10.5901/mjss.2013.v4n7p21
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.