Effect of corporate ability and reputation on organizations' performance and CSR

Abstract

The purpose of this research is to study the effect of corporate ability and corporate reputation on corporate organizations’ performance and corporate social responsibility of SMEs in Northern Region of Thailand. It was found that corporate reputation had direct effect on CSR and corporate organizations’ performance, while corporate ability had direct effect on CSR but had indirect effect on organizations’ performance through corporate reputation. Key words: Corporate ability, corporate reputation, corporate organizations’ performance, CSR.