Abstract
The research uses the information board technology to simulate the network shopping decision task. Through the experiment, it discusses the influence of cognitive needs and purchase involvement on information processing in network shopping decision-making. The experimental results show that: (a) cognitive needs have a significant influence on information processing in shopping decision; (b) purchase involvement has a significant impact on information processing in the decision-making process of network shopping; (c) cognitive needs and purchase involvement have a significant impact on information processing in the network shopping decision-making process.
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