Effect of Brand Image, E – Service Quality, and Price on Customer Satisfaction

Abstract

This study aims to determine the effect of Brand Image, E-service Quality, and Price on Customer satisfaction. This research was conducted for three months, starting from April to June 2020. The research method used was a survey method with a causality approach. The population in this study were undergraduate students totaling 200 respondents. Data collection techniques using literature and questionnaire techniques. Data analysis techniques using SPSS Statistics version 23 software with linear regression analysis. The results show that each variable has the same effect. So it can be said, that to achieve a high Customer Satisfaction must improve Brand Image, E-Service Quality, and Price. The description above shows that there is a joint and significant influence between Brand Image, E-Service Quality, and Price.