Abstract
Donation-phobia has been spreading across several Korean nonprofit organizations (NPOs) because of donation-related scandals. This study analyzes whether blockchain-based donation system (BDS) can resolve this problem by enhancing NPOs’ trustworthiness. This study examined the effects of the following three features of BDS: transparency, immutability, and efficiency, along with their subsequent effects on formation of NPOs’ trustworthiness. Accordingly, information on NPOs’ activities was offered using a BDS with a two-group post-test-only design. The results demonstrated that information provided on the BDS site enhanced the three features of the BDS, which improved the trustworthiness of the NPO.
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