Abstract

Increased profit of batik SMEs is influenced by the use of e-catalogs and profits is increasing if e-catalogs also apply sales SIA. This study aims to (1) analyze the effect of application of batik e-catalog on sales SIA, (2) to analyze the effect of the application of batik e-catalog on increasing the profit of batik SMEs; and (3) to analyze the effect of the application of e-catalog of batik to increase the profit of SMEs batik tulis through SIA sales. The results of research is increasing profit if e-catalog is applied because the consumer network is increasingly widespread and profit is increasing if supported by the SIA integrated sales means consumers choose batik tulis in e-catalog and then make sales transactions through SIA online sales so much easier for consumers buy batik products so that the impact on increasing the profit of SMEs batik tulis.

Full Text
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